What is the purpose of SEO?

Our first post on SEO and we thought we’d start off right at the beginning.  When we speak to clients and website owners we find quite often that they don’t really understand what SEO is – here’s our own (very simplified) explanation of SEO and what it’s purpose is.

In a nutshell:  SEO is a way of describing to search engines exactly what an individual web page is about, why the content on that web page is so unique and special and deserves to be ranked highly in the results pages.

It is to help the search engines understand the content and context of your page and convince them that it is a valuable resource on the subject.

In practice with SEO what we do is focus the subject matter of the page and use all available elements / tags and SEO techniques to reinforce the context and to give the page an air of authority on the subject – so when someone searches on a particular subject / product / matter the search engine brings up our web page as a highly relevant and regarded resource.