We get asked a lot about keywords when building websites and there seems to be quite a lot of confusion regarding them so we thought we’d write something here.
The opinions range from that you should stuff hundreds of keywords and phrases into your meta keywords to not using them at all because they make no difference and you could get penalised.
Once upon a time keywords were exploited shamelessly and many websites did (and still can do) become penalised for keyword stuffing thus generally the search engines now take less to no notice of them as ranking factors.
However, their judicious use is asked for by accessibility guidelines so the keywords tag should be used.
Making sure that you do not have a huge string of keywords duplicated on every page of your site can also help the search engines figure that smiliar pages are not duplicate content.
We use them very sparingly, always make sure the keywords meta tag is populated but only with relevant thematic keywords that appear in the body text of the webpage and that seems to work well.
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