Never Use – click here

Here’s a tip which is pretty much a bugbear of mine as you see it all over the web.

Links that look like this:

for more info on blue widgets click here

Every time someone does this they are missing an opportunity to get some keyword rich anchor text pointing at their page and into the search engines (every little helps).

Much better would be:

Find out more about blue widgets. (for example)
Not only are you helping make your target page more relevant to the keyphrase ‘blue widgets’  but it also helps on the accessibility side of things where people using screen readers may have the link text played to them audibly in order to tell them what the link is about.

Always use your linking text to reinforce the content of your webpage and help the search engines work out what the page is about and rank it more highly…